BMW
It takes a lot of street cred to be known as the performance hub among any enthusiast community. That’s what a local BMW dealer wanted. We came up with an idea that took off.
Social Media
When we started working with Endras BMW, we quickly found out they were looking for a blog writer. Shortly thereafter, we thought up a social media contest. The prize: the blogging job and other related perks.
To enter, people submitted blog samples, video samples and rallied support from their circles.
The dealership became the leading retailer of M-series vehicles in Canada and Advertising Age noted them as one of the reasons BMW beat Audi in Social Media Marketing.
The campaign reached over 3,000,000 social media impressions, over 800,000 page views, a 1711% increase in Facebook likes and $0 in paid media.
