Citrix Systems
Citrix wanted to move toward a more accessible, human brand. What that meant was a rebrand of, well, everything. This was a steep learning curve. We jumped into white papers, existing product pages and technical case studies. Thankfully, we partnered with very empathetic product folks so we could start to rewrite web pages, toolkits and activations.
Hinge Health
Who doesn’t have heart for healthcare workers? This B2B campaign targeted hospital administrators—the folks who pick the staff benefits plans. Yes, we had to stay close to the brief. But we managed to add a compassionate layer that breathed some life into the messaging.
Visa
Visa is, well, everywhere. On B2B and enterprise projects, we brought features to life through templated web pages designed to keep things simple and light. Step one always began with digesting briefs. Then content mapping to transform text into “snackable” blocks of value propositions. The goal was to highlight benefits and give B2B partners a starting point so they could talk with Visa reps.