Citrix Systems
Citrix wanted to move toward a more accessible, human brand. What that meant was a rebrand of, well, everything. This was a steep learning curve. We jumped into white papers, existing product pages and technical case studies. Thankfully, we partnered with very empathetic product folks so we could start to rewrite web pages, toolkits and activations.
Visa
Visa is like oxygen. You might not notice it, but it’s everywhere. On the B2B and enterprise projects, we brought features to life through templated web pages designed to keep things simple and light. As projects often started as information-rich briefs, step one always began with content mapping to transform text into “snackable” blocks of value propositions. The goal was to highlight benefits and give B2B partners a starting point so they could talk with Visa reps.