Citrix Systems
Like many IT giants, Citrix Systems pushed its technical expertise for years. They wanted change.
Citrix wanted to shift its brand perception to talk to everyday people in the workforce. To help, we produced a human-centric personality, which showed up in everything from onsite posters to website pages.
Internal Activation
These visually bold posters were placed throughout corporate offices across the country to promote new company values.
SAP Center
Citrix also advertised at the SAP Center during the San Jose Sharks playoff season. We had the chance to work on the LED ribbon which resulted in some fun headlines. Go Sharks go!
Web Pages
Product pages will always be product pages. But they can include warmer imagery and copy to treat people like people rather than robots. This huge undertaking required translating white papers into common language for most of their enterprise products.
Branded Toolkit
We applied the new personality to branded elements for the team’s communications toolkit, which included trade show posters, OOH, templates and business cards.
